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Bitcoin (BTC) Is Steadily Rallying While Alt Coins Remain Volatile - We Believe It Will Take Far Higher Prices In BTC To Generate 2017-Like Attention
Crypto Takeaway: BTC is touching on its highest levels since early October, now having rallied ~35% for the month of January. In spite of the action, interest both quantitatively and anecdotally remains tepid. In 2017, after passing USD 9,300, BTC would make all-time highs just below 20k about 1-month later. Google search trends for 'bitcoin,' however, were in the range of 10x higher than we are seeing today (chart). The same thing was seen during the June 2019 rally where, in spite of gaining over 2.5x in 2-months, Google trends were again about 1/10 of what they were in 2017 at the same levels (roughly USD 14,000). We'd argue that to generate the same degree of public attention as we saw in the 2017 rally, BTC will need to push well above all-time highs.