Scott Forstall

Apple seen ending product funk with iPhone software revamp

By Adam Satariano, Bloomberg | June 10, 2013

Apple Inc. is preparing to unveil sweeping changes to the software powering iPhones and iPads, seeking to reignite desire for its products and blunt the advance of Google Inc.’s Android mobile operating system.

Apple CEO says game changers in development to boost lineup

By Douglas MacMillan and Adam Satariano, Bloomberg | May 29, 2013

Apple Inc. Chief Executive Officer Tim Cook, seeking to quell concerns about the company’s ability to innovate in consumer electronics, said his staff “has several more game changers” in the pipeline.

Apple tax query becomes Cook’s latest crisis-management test

By Adam Satariano, Bloomberg | May 22, 2013

Tim Cook’s tenure at the helm of Apple Inc. has been a crash course in crisis management. In almost two years since Cook became chief executive officer, Apple has lurched from one reputation-threatening public-relations predicament to the next.

Apple growth slowdown fuels concern of shift to value stock

By Adam Satariano, Bloomberg | January 25, 2013

Apple Inc., after years of hyper growth that made it the world’s most valuable company, is starting to look more like a value stock, according to some analysts reacting to the iPhone maker’s financial results.

Apple caves after maps outrage adding Google tool for iPhone

By Brian Womack, Bloomberg | December 13, 2012

Apple Inc., caving to user outrage over faulty directions in its home-grown navigation tool, has let Google Inc.’s mapping application back onto the iPad and iPhone mobile devices.

Apple to invest in manufacturing Macs in U.S., CEO Cook says

By Adam Satariano and Josh Tyrangiel, Bloomberg | December 6, 2012

Apple Inc. plans to spend more than $100 million next year on building Mac computers in the U.S., shifting a small portion of manufacturing away from China, the country that has handled assembly of its products for years.