Bitcoin and cryptocurrencies, while talked about frequently, has remained a sort of closed universe comprised of digital geeks. But its recent growth has attracted the attention of institutional players.
During Ed Rensi’s 14-year term as president and CEO, McDonald’s experienced phenomenal growth. U.S. sales doubled to more than $16 billion, the number of the U.S. restaurants grew from nearly 6,600 to more than 12,000, and the number of U.S. franchisees grew from 1,600 to more than 2,700. Under Rensi’s leadership, McDonald’s became the most recognized brand in the world, the next being Coca-Cola.
While the restaurant sector is robust, it is facing many risk factors, chief of which are expectations of growth that harken back to the dot-com bubble. In addition to the unreasonable expectations, our restaurant sector focus dives into the key threats and opportunities affecting the bottom line of restaurant companies in the United States. As explained by former McDonald’s President and CEO Ed Rensi, the decline in retail mall traffic has been a major factor in the ongoing decline in chain restaurant sales. From the third quarter 2015 to the fourth quarter of 2016, chain restaurant sales fell by 2.4%.