Social media is no longer just a social phenomenon, it is a large and growing market sector. Social media stocks can be exciting and profitable to trade, but require more analysis to separate the wheat from the chaff. Three charts, covering eleven stocks over the period November 2016 through October 2017, will show the different characteristics of each stock – supporting conclusions for those that might provide profitable trading opportunities and others that should probably be avoided.

Snap Inc. (SNAP) has been a reliable short since its overpriced IPO in March (see “The Banana Republic of Snapchat,” MT April 2017).

Snapchat (SNAP) dropped more than 20% in after hours trading after its initial quarterly earnings report since going public on March 2.

As we recently witnessed, Snapchat (SNAP) began trading on the secondary market, and for the first time in a long time, an IPO gave investors something to be excited about. The Snapchat IPO thrust the topic of millennials and investing into the headlines.
Snap Inc, the owner of messaging app Snapchat, received top ratings from a number of its IPO underwriters on Monday, sending its shares up more than 3 percent in premarket trading.
Shares of Snap Inc jumped 9 % on Wednesday after the owner of messaging app Snapchat received a second analyst "buy" rating following a red-hot public listing this month and with the financial market skeptical about its lofty valuation.
Snap Inc shares tumbled below $20 on Thursday for the first time since the company's $3.4 billion public listing after the Snapchat owner received another "sell" rating from an analyst.
Shares in Snap Inc hit a fresh low on Wednesday, falling as much as 2.6% before clawing back some losses in choppy trading as analysts questioned the company's prospects.
The 2017 advertising revenue forecast for Snap Inc’s Snapchat has been trimmed by $30 million due to higher than expected revenue sharing with its partners, digital marketing firm eMarketer said in its latest ad spending forecast on Tuesday.
Snap Inc's shares fell as much as 10.4 % on Tuesday, opening at their lowest since a blockbuster market debut last week.