What’s the buzz
LinkedIn is the central tool used by business people to create and manage their personal business identity. The site enables individuals to create personal profiles to showcase their current job and past experience. Businesses can establish company profiles. Both individuals and businesses can post updates and links to third-party sites.
Twitter is a social networking and micro-blogging site that allows users to post to the web messages up to 140 characters long, known as "tweets." Account holders post tweets, follow others’ tweets and re-tweet messages to their own followers. Tweets are often used to introduce a subject and then link to a longer communication.
Facebook is the world’s largest social networking site, with more than 600 million global users. Users can share thoughts, links and pictures with other users ("friends"). Individuals and businesses can have profiles and pages allowing the user and the user’s friends to post information to a "wall," share photos, provide basic information about the user and chat with friends.
YouTube is a video sharing website where individuals and business can create a profile and then upload, share view and comment on videos. Profiles can provide background information on the person and include background description of the person or their business.
Bart Mallon is a partner at Cole-Frieman & Mallon LLP. His practice focuses on the investment management industry, and clients include hedge funds and other asset managers. The practices discussed in this article do not constitute legal advice.