FINTech sector: Retail trading/trading platform
Elevator pitch: Jigsaw Trading is an analytics and education trading platform focused on prop trade floor techniques.
Year formed: 2011
Number of employees: 8
Stage: In Revenue
Jigsaw was founded in 2011 by Peter Davies to deliver trading platform add-ons for traders with a focus on using Order Flow in their trading. In 2017, Jigsaw released their stand-alone platform "daytradrTM," focusing on Prop Trading techniques. The platform is delivered alongside the Jigsaw AnalyticsTM, an advanced Trade Performance Analysis dashboard and a suite of Educational Products, including material from an established London Proprietary Trading Firm.
Tell us a bit about your company and what it does.
Our main business is trading software, with a narrow focus on short-term trading techniques employed by Prop firms. Our customers use these techniques on their own to trade, or they incorporate them to refine their longer-term trading methods. Alongside the platform, we have a set of cloud-based performance analysis tools as well as a leaderboard where we give monthly prizes to the most consistent traders. We provide trading education with a mix of in-house materials and those from a London based Proprietary Trading Firm.
How is it different than other companies in the same space?
Partly, it's our focus. We focus on a set of techniques used in professional trading environments and deliver what you need to execute them well. You won't find hundreds of indicators or all of the 'retail trader bait' found in many mainstream platforms. We like to bring our customers together too, with a chat room which is open daily and very active as well as other community tools such as the leaderboard and statistics sharing. We have a very open environment where our customers can 'compare notes' and so that they all grow together.
What is your revenue model? How will the company make money?
Very simple, we sell/lease software and we also have a small trade education business. Note that all of our customers get at least 10 hours of free educational video content to get them going.
Who is your target market? How big is the opportunity?
Our focus is on day traders of outright stocks & futures. We really don't get involved with options or longer term trading. It's a massive opportunity as we offer something quite unique and so far, we've managed to maintain a very solid reputation, mostly through being very honest with people.
Why are you and your team capable of succeeding?
We keep in touch with our traders - many of which are professionals, so we have our finger on the pulse of what they need to succeed. We have proven we can take our visions and turn them into reliable products and take them to market. As long as we don't lose our heads, we'll be fine.
What is your company’s next target/milestone?
10,000 Traders using the product.
Can you tell us one unusual fact about your company?
Jigsaw started by accident. I was having trouble with the traditional DOM/Tme & Sales, so I developed a set of tools to use in my own trading - and shared them with a few trader friends. It was these friends that encouraged me to start the company. Without them, it'd still be just me using them!