Equities.com: Transforming into a news and FINtech portal

Equities.com, an emerging growth financial media and investor community, and brokerage service Tradier Brokerage Inc. launched unlimited trading on the Equities.com platform via Tradier Brokerage Inc. The partnership is providing investors and Equities.com users an unlimited, free monthly trading subscription for the first two months following the initial two-month period for an unlimited $29.95 monthly trading fee. 

This is the first time a media company has made a trading offering on a news portal, marking its transition from a sole news platform to a fintech media and investor trading community. The partnership with Tradier democratizes and unbundles traditional trading, giving investors the ability to execute stock trades on an investor and news community platform. The feature kicked off this month on the Equities.com website is for U.S. equities and ETFs, including NYSE, Nasdaq and BATS-listed securities, and will begin to offer options trading capabilities later in the year.

“Equities.com has continued to evolve to meet the demands of investors, who are looking to consume news, content and trade all on one site. We are excited about the partnership with Tradier focused on making trading more affordable and accessible with a transparent subscription based flat-fee model. The Equities.com audience includes savvy investors and self-motivated millennials who visit our site to learn about under-covered companies and new market trends. With our new trading capability, investors have access to news, content and trading all in one place," said Enzo Villani, CEO of Equities.com.

Dan Raju, Founder, and Chairman of Tradier said, “Our partnership with the Equities team signals a new direction for trading in line with today’s news-driven and content focused markets. Equities.com and Tradier together are changing the trading culture with this new launch to empower self-directed investors to consume data while trading often without the obstacles of the traditional per-trade costs. We are pleased to partner with FINtech innovators like Equities who are truly digitizing financial services while expanding into new demographics of online investors.”

Larry Tabb, Founder and Research Chairman of The TABB Group added, “The linkage between information, knowledge and trading has been tightly aligned with the development of markets. As branded information becomes overwhelmed by less credible sources, it becomes critical for trading platforms to partner with only the most insightful and reliable of information providers. Increasingly, aligning news, insight and research with trading will be critical in developing a single platform to give the active investor the information they need to invest in a complex and challenging market."

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