Tradermade Systems: Providing data visualization solutions for global markets
Tell us a bit about your company and what it does.
TraderMade is one of the original charting providers in the forex market. Over the last thirty years, TraderMade has successfully carved out a niche as a high quality forex (FX) charting specialist relied on by forex professionals for accurate data and reliable software backed by the best customer service.
TraderMade employs a team of highly qualified and experienced market economists and technical analysts who provide research and commentary on key FX markets and instruments. Our research is delivered through our on-line portals and tools, as well as Thomson Reuters’ Eikon platform.
TraderMade owns and controls a proprietary pool of FX data dating back over 40 years. It is one of the deepest libraries of FX data in existence. Exclusive to TraderMade, our data drives our full range of products and enriches both our charting and research services.
How is it different than other companies in the same space?
Our unique FX price dataset underpins all of our tools and platforms, allowing us to build a trusted brand with 35 years of legacy experience in creating cutting-edge software and award-winning sales and support. As a niche forex platform provider, our software is owned, developed and supported in-house in the UK, affording us the agility to accommodate to market needs.
What is your revenue model? How will the company make money?
We license sales to individual end-users. We also provide data and toolset syndication.
Who is your target market? How big is the opportunity?
Our primary target market is institutional FX professionals, however we have recently started to modify our products and services to better suit the needs and price points of retail customers.
Why are you and your team capable of succeeding?
TraderMade and its staff are committed to providing the highest standard of customer support in the market. As a result, TraderMade has earned a well-deserved reputation over the past 35 years for service excellence amongst the world’s top banks and corporations.
Our team includes highly qualified market economists, technical analysts and in-house engineers dedicated to managing big data and data visualization needs of forex traders. This knowledge allows us stay in the forefront of the FX market and to develop new disruptive products, such as FX Quest our FX benchmarking product.
What is your company’s next target/milestone?
In the short term, we are building adoption of our recently-introduced FX benchmarking tool, FXQuest, the premier price-discovery engine in the forex market with historic data spanning four decades. Long term, we are also looking at other over the counter asset classes and seeing where we may use our expertise to further disrupt the markets.
Can you tell us one unusual fact about your company?
TraderMade has always been at the forefront of data visualization. We were amongst the first independent companies to warehouse market data, amongst the first to provide charting on desktops and the first to provide charts on mobile applications.