Chief Executive Officer Sergio Marchionne is introducing redesigned SUVs including Cherokee and the Dodge Durango, featured in co-branded ads for the movie “Anchorman 2: The Legend Continues,” to extend Chrysler’s sales-gain streak beyond 3 1/2 years.
Durango monthly sales rose 59% to 5,120. Actor Will Ferrell starred in 70 television and online promotions for the new Durango and Paramount Pictures’ “Anchorman 2,” which features him as Ron Burgundy and will be released Dec. 20. Chrysler said the SUV’s campaign generated more than 7 million views as of Oct. 30.
Sales of cars and light trucks probably climbed to 1.22 million in October, the average of nine estimates in the Bloomberg survey. The annualized industry sales rate, adjusted for seasonal trends, may rise to 15.4 million, the average of 14 estimates, from 14.4 million a year earlier.
GM predicted a 15.6 million industry light-vehicle sales pace for the month. Chrysler, controlled by Turin, Italy-based Fiat, today forecast a 15.7 million industry pace for October, including medium- and heavy-duty vehicles, which typically account for at least 200,000 deliveries a year. The automaker has reported year-over-year sales gains in 43-straight months.
Nissan deliveries rose 14% to 91,018, according to an e-mailed statement. The Yokohama, Japan-based automaker trailed the 17% average estimate of six analysts.
The average estimates of six analysts are for October sales increases of 13% by Toyota City, Japan-based Toyota Motor Corp. and 12% by Tokyo-based Honda Motor Co.
Hyundai Motor Co. and affiliate Kia Motors Corp.’s combined deliveries probably advanced 2.8%, the average of six estimates. The Seoul-based carmakers have trailed the industrywide sales pace each month since September 2012.
Hyundai sales rose 6.5% to 53,555, John Krafcik, CEO of the company’s U.S. sales unit, wrote in a posting on Twitter. The results were driven by a “post-shutdown rebound” and paced by the Santa Fe SUV and Sonata and Equus sedans, he said.
Volkswagen AG may report a 3.3% gain in combined October sales for the Wolfsburg, Germany-based company’s VW and Audi brands, the average of three estimates. Deliveries for VW brand plunged 18% to 28,129, according to an e-mailed statement.
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