While users won’t be able to get their hands on iOS 7 until later this year, not all designers were impressed by the new look. The changes appear to be rushed and unrefined, said Mark Rolston, the chief creative officer at Frog Design Inc., which designed some of Apple’s early products.
“If you weren’t on a big stage and he was just an average designer, I’d say that was a great first try,” Rolston said. “Unfortunately, the world is watching and, measuring it against Apple and Jonathan Ive, I’m disappointed.”
Apple’s upgrade to the Mac operating system was aimed more at delivering tighter integration with iPhones and iPads, rather than a new look and feel. Designed to run on less energy than prior versions, Mavericks conserves battery life and also includes features for using multiple screens, Federighi said.
Apple, whose stock slide has raised questions about its pace of innovation, also updated the MacBook Air, its lightweight laptop, with new processors and memory, enabling faster operation and longer batter life. The company also unveiled a new Mac Pro desktop computer, with advanced power and memory features for high-end users. The high-end computer will be assembled in the U.S., Cook said, part of Cook’s plan to shift some of Apple’s manufacturing to the U.S.
“Can’t innovate any more my a--,” Phil Schiller, Apple senior vice president of marketing, said at the event.