Apple CEO says game changers in development to boost lineup

Taxes, Congress

Apple will provide a glimpse of new software at its annual developer conference, which starts June 10, including a redesign of iOS, the mobile-operating system that powers the iPhone, iPad and iPod Touch. It will be the first peek at the direction of new products under Jonathan Ive, whom Cook put in charge of design vision. A new iPhone isn’t projected to debut until at least September.

The interview follows Cook’s appearance last week before the Senate Permanent Subcommittee on Investigations, which issued a report that said Apple used a web of subsidiaries to avoid paying billions of dollars in U.S. taxes.

“When you get a little larger, you get more attention,” Cook said. “It comes with the territory.”

Cook reiterated in yesterday’s interview that the corporate tax code is outdated and needs to be overhauled to encourage companies such as Apple to bring more cash back to the U.S.

He also touted Apple’s efforts to make environmentally-friendly devices. The company has hired Lisa Jackson, the former head of the U.S. Environmental Protection Agency, to lead its efforts, Cook said.

Management Style

Apple has made nine acquisitions in the current fiscal year, and expects to do more, Cook said.

The company would consider a large purchase if it could help create great products. “We’re not currently looking at a big one, but we’re not opposed to doing that if it makes sense,” he said.

Jobs was more involved than Cook in the minutia of product development and marketing. Cook, a supply-chain and sales executive, has delegated those responsibilities to executives such as Ive, Internet-services head Eddy Cue, marketing chief Phil Schiller, and technologies Senior Vice President Bob Mansfield. Scott Forstall departed as mobile-software chief last year in a management shakeup designed to foster product cooperation.

The changes have helped make the company more collaborative, Cook said, without mentioning Forstall by name.

Cook said that while his style differs from that of Jobs, the two share a vision for maintaining Apple’s culture.

“The most important things are the same,” Cook said.

Apple’s stock-price decline has been “frustrating,” Cook said in the interview conducted by Kara Swisher and Walter Mossberg of website AllThingsD, which organized the conference.

“It’s been frustrating for investors and all of us,” Cook said. “This too is not unprecedented.”

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