Apple shakes up management after maps failure


The person behind Apple Maps is no longer…with the company. Mobile software head Scott Forstall has been pushed out, Bloomberg reports, along with retail chief John Browett, as CEO Tim Cook embarks on a sweeping management overhaul at the world's most valuable company.

Forstall oversaw products such as mapping software and the Siri voice-recognition tool, which met with criticism. He also frequently clashed with other managers, people with knowledge of the matter have said. Cook, who succeeded co-Founder Steve Jobs last year, is revamping leadership as Apple's stock price sags and competition accelerates from rivals including Google (GOOG), Microsoft (MSFT) and (AMZN).

Cook dismissed Forstall after he refused to sign a public letter to Apple customers apologizing for the mapping software‟s flaws, according to a person briefed on the matter. Cook signed the letter instead. A protégé of Jobs, Forstall has overseen the software running the iPhone and iPad, best-selling products that account for more than two-thirds of Apple's revenue. He was also a polarizing figure within Apple‟s management ranks, people with knowledge of the company told Bloomberg.

Apple (AAPL : NASDAQ : US$595.32), Net Change: -8.68, % Change: -1.44%, Volume: 18,164,611

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