Results in Europe were dragged down by macroeconomic weakness there, he said.
The company has tried to improve the effectiveness of its ad tools that help better target users. It has rolled out the “Facebook Exchange,” letting companies tailor ads on Facebook based on their Web-browsing history outside of the service. The company also said it would roll out a service that lets advertisers use data they’ve collected from their own customers, such as e-mails and phone numbers, to target those users on Facebook, using a software tool that is designed to protect the members’ identities.
While the company is investing in its business, its shares could come under pressure in the coming weeks as more shares are freed up for potential trades, Wieser said. Still, the report yesterday could prompt some shareholders to keep their stock longer, he said.
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