Apple's court victory may come with a heavy cost

Apple continnues tech slide

iReveal

As you may know, Apple used its private financial data to great effect in its recent courtroom brawl with Samsung, winning a $1.05-billion damages award. But it was not without some cost to the notoriously secretive company; namely, the public disclosure of that data. AllThingsD reports U.S. District Judge Lucy Koh late Thursday denied Apple’s request to seal many of the documents the company used to make its damages case, ordering it to release key financial information regarding “product-specific unit sales, revenue, profit, profit margin, and cost data.”

Koh argued that Apple cannot both use its financial data to seek multibillion dollar damages and product injunctions, and keep that data secret.

“Apple’s  motion seeks to permanently enjoin the sale of 26 Samsung products that have already been on the market for varying lengths of time, and seeks an enhancement of $535 million on top of the $1.05 billion in damages awarded by the jury,” Koh said in her ruling. “Such remedies would have a profound effect on the smartphone industry, consumers, and the public. As the extensive media coverage indicates, this is a truly extraordinary case of exceptional interest to the public. Apple’s reasons would have to be very compelling indeed to overcome the unusually robust  public interest in access.” And, in Koh’s opinion, they’re simply not. Pending appeal, Apple may soon find itself forced to reveal important sales data that it has long kept private – a blow to the company, but great news for investors and analysts that have long guessed at what it might be.

Apple (AAPL : NASDAQ : US$609.84), Net Change: -22.80, % Change: -3.60%, Volume: 26,440,059

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Canaccord Genuity Inc. is a global investment banking and institutional brokerage firm. Their website is www.canaccordgenuity.com.

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