Amazon applies for new pricing model

Is that the best you can do?

Haggling is a common form of buying and selling goods all across the world, and it’s almost a given at yard sales and flea markets. However, the online shopping sector has no haggling whatsoever – you either pay the price the seller lists or don’t buy it. That might change, though, because Amazon has filed a patent for an online haggling system of its own.

The retailer’s proposed system lets buyers and sellers make offers and counteroffers until they reach a happy medium, but with the  kind of honesty check we only wish we could have in person. Both buyers and sellers get ratings that would account for their flexibility, typical closing prices and how likely they are to drop a deal before it’s done – a combination that hopefully excludes the cheapskates and those who’d simply keep our wheels spinning. Even if Amazon pulls the trigger on negotiated sales, though, it’s a fairly safe bet that there won’t be any leeway on that Kindle Fire HD.

Amazon.com (AMZN : NASDAQ : US$250.96), Net Change: -8.10, % Change: -3.13%, Volume: 3,442,127

About the Author

Canaccord Genuity Inc. is a global investment banking and institutional brokerage firm. Their website is www.canaccordgenuity.com.

For disclosures of any equities mentioned here please see: http://www.canaccordgenuity.com/en/ODD/pages/disclosures.aspx.

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