Apple's new Maps gets lost

So Berlin isn’t actually in Antarctica?

Apple on Friday said the company is “extremely sorry” for the frustration that its maps application has caused and it’s doing everything it can to make it better. In a letter posted online, CEO Tim Cook said Apple “fell short” in its commitment to make the best possible products for its customers. Cook recommends that people try alternatives by downloading map apps from competitor firms from the App Store while Apple works on its own map products; suggesting Microsoft’s (MSFT) Bing, MapQuest and Waze, or use Google (GOOG) or even Nokia (NOK) maps by going to their web sites and creating an icon on your home screen to their web app.

As you’ve probably heard, Apple released an update to its iPhone and iPad operating system last week that replaced Google Maps with its own map application. But users complained that the new Maps have fewer details, lack public transit directions and misplace landmarks, among other problems. Cook hinted at the rumored reason for the rupture  with Google, writing: “As time progressed, we wanted to provide our customers with even better maps including features such as turn-by-turn directions, voice integration, flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.” Start digging.

Apple (AAPL : NASDAQ : US$668.93), Net Change: -12.39, % Change: -1.82%, Volume: 16,988,913

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