Facebook to challenge LinkedIn

You have received an interview

Poke!

You have received an interview. According to an article in the Wall Street Journal, Facebook is partnering with BranchOut, Jobvite and Work4 Labs to start its own jobs-listing service that could undercut LinkedIn's position as an Internet hub for managing careers.

LinkedIn’s stock dropped as investors fretted about a potential battle between the online professional networking service and the far larger Facebook. A competing service from the social media giant could slow LinkedIn's growth by providing employers with another channel for recruiting talent. LinkedIn gets more than two-thirds of its revenue from fees it charges companies, recruiters and job seekers who want broader access to the profiles and other data on the company's website.

There is talk that the Facebook-backed jobs  board could debut as early as next month. That said, Canaccord Genuity Technology Analyst Michael Graham believes the threat to LinkedIn from a potential Facebook-based career service is likely small, especially in the near term. While longer term there could be some overlap, he believes that for the most part, employers and career-minded professionals prefer to keep personal and professional social networking activity separate, as evidenced by challenging user data from existing Facebook career apps. Moreover, Graham believes LinkedIn’s member base represents a defensible asset that is generating strong operating momentum.

Facebook (FB : NASDAQ : US$31.47), Net Change: -0.70, % Change: -2.18%, Volume: 14,226,720 LinkedIn (LNKD : NYSE : US$99.53), Net Change: -3.45, % Change: -3.35%, Volume: 2,242,887

About the Author

Canaccord Genuity Inc. is a global investment banking and institutional brokerage firm. Their website is www.canaccordgenuity.com.

For disclosures of any equities mentioned here please see: http://www.canaccordgenuity.com/en/ODD/pages/disclosures.aspx.

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