The other bullish wrinkle for this market is that prices have been falling relative to the other major agricultural commodities. Although we won’t get a clear picture for a while yet, it is fair to say that acreage would have been switched away from cotton where possible. The starkest example is soybeans. Chart 2 shows new-crop soybeans soaring vis-à-vis new-crop cotton. China is the world’s largest cotton producer, and 2012-13 output will be similarly affected. Chinese cotton area is expected to fall by 10%.
The motivation for the Indian export ban was far from ludicrous. Ever since India became a self-sufficient cotton producer in the mid-2000s, inventories have been ample, with ending stocks averaging about 35% of domestic consumption. After this season’s export spree, the carryover has been revised downwards and is roughly 20% of usage.
In conclusion, while the USDA balance sheet is telling us that this is a bear market, the demand side developments are not adequately reflected. The flip-flop on Indian exports may have resulted in cotton becoming available, but it also highlights strong mill usage in India and in Asian importing countries. Demand has not recovered to pre-recession levels, which reached 118 million bales in 2009-10, but it is not as weak as the current estimate. In all likelihood, we’re probably closer to the early season forecasts.
We continue to believe that prices will drift lower, but it is highly improbable that prices will plunge. Lower buy stops on December cotton to 91.5¢ per pound from the 95¢ per pound stop recommended on February 23.