Top 10 least respected US companies (slideshow)

Since 1999, Harris Interactive has published surveys of the reputations of the 60 most visible companies, based on six dimensions. Though the top 10 companies are all in either very good or excellent standing (see here), the bottom 10 companies are in poor, very poor or critical standing.

The majority of these 10 companies are in financial services or banking, of which 75% and 70% of Americans see as hurting the economy, respectively. In fact, 17% of those surveyed had a positive view of the financial services industry, while 62% had a negative view. For banking, 16% perceived it positively and 67% negatively. Financial services witnessed four of the five worst losses in reputation this year.

Three companies rank in critical standing, compared to 2011’s two. Take a look and see which companies have the worst reputations.

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