Retail foreign exchange is growing to become a US$200 billion business, with an annual growth rate of 33% since 2007. Although this growth has been heavily influenced by regulatory control over leverage as well as the exit of many players due to higher capital requirement demands, Celent expects growth to prosper in a safer environment which will attract more medium-term and long-term investors.
In a new report, Retail FX: Entering a Phase of Mature Growth, Celent follows the evolutionary story of retail FX, from low volumes in 2004 to significant contributions to overall FX volumes in 2011. This report analyzes the future growth for retail FX while assessing the implications of the regulatory changes to the market. The report provides an in-depth assessment of trends in the market, including the dominant growth markets in Asia, entry of non-FX brokers, and the merger and acquisition scene. This report stresses technological demands faced by retail FX players and identifies social media and mobility as two key aspects of this offering.
While more sophisticated retail investors prefer technology investment and support in algorithmic trading and liquidity enhancement, offerings have to cater to the growth segment of entrants attracted by returns. The market players are focusing on innovative ways to empower this subsegment by providing webinars, web video tutorials, discussion forums, and more evolved social media interactions.
“An important success factor for customer retention is Investing in social media to enable the development of client communities, which allow for a quick learning curve as well as increase understanding of winning strategies from the more active traders,” says Sreekrishna Sankar, Analyst with Celent’s Indian Financial Services group and author of the report.
Retail FX providers have to be quick to enhance their offerings. Development of mobility applications that will enable participants to stay connected with the 24/7 FX market have become a necessity for most providers. Focus on algorithm development and automation support, coupled with superior research and analysis tools, are key differentiators. In the back end, developing a solid infrastructure strategy and building operational efficiency to provide customers with quick and scalable service have become a must.
This report debates the strategic choices players have to make in developing their platforms, whether to white-label or outsource certain parts of it or build the solution. It also focuses on the key features that the platforms need to provide and how these will enrich the end user experience and increase loyalty to the platform, especially at a time of low profitability and high churn.