CHICAGO, January 13, 2011 -The Chicago Board Options Exchange (CBOE) has announced two new initiatives in the social media space - "CBOE Mobile," its iPhone application, and a Facebook fan page.
In response to increasing traffic from iPhone users to CBOE's website, CBOE recently launched its CBOE Mobile application, which offers users a device-specific experience for viewing the most popular content from the Exchange's website. CBOE Mobile features delayed quotes for CBOE options contracts, market snapshots of major stock indexes, options education programs, CBOE-TV programming, a CBOE Twitter feed, and a financial news feed. The application can be downloaded free from iTunes at http://bit.ly/fP658e.
In addition, last week CBOE launched its Facebook fan page to feature ongoing programs and news items.
CBOE, one of the first exchanges to create a presence on Twitter when it launched the initiative in 2009, has one of the largest followings on Twitter with over 765,000 followers.