General Motors options to trade at CBOE

CHICAGO, November 18, 2010 - CBOE Holdings, Inc. (NASDAQ: CBOE) today announced that both the Chicago Board Options Exchange (CBOE) and C2 Options Exchange (C2) plan to list options on General Motors (GM) beginning on Monday, November 29, 2010.

The Designated Primary Market Maker for GM options will be Geneva Securities. Initial strike prices, position limits and expiration months for GM options will be posted on CBOE's websites on Friday, November 26, 2010 at www.cboe.com/NewListings.

CBOE Holdings, Inc. is the holding company for Chicago Board Options Exchange (CBOE), C2 Options Exchange (C2) and other subsidiaries. CBOE, the largest U.S. options exchange and creator of listed options, continues to set the bar for options trading through product innovation, trading technology and investor education. CBOE offers equity, index and ETF options, including proprietary products, such as S&P 500 options (SPX), the most active U.S. index option, and options on the CBOE Volatility Index (VIX). Other products engineered by CBOE include equity options, security index options, LEAPS options, FLEX options, and benchmark products such as the CBOE S&P 500 BuyWrite Index (BXM). CBOE's Hybrid Trading System incorporates electronic and open-outcry trading and is powered by CBOEdirect, a proprietary, state-of-the-art electronic platform that also supports the CBOE Futures Exchange (CFE), CBOE Stock Exchange (CBSX) and OneChicago. CBOE is home to the world-renowned Options Institute and www.cboe.com, named "Best of the Web" for options information and education.

CBOE and C2 are regulated by the Securities and Exchange Commission (SEC), with all trades cleared by the AAA-rated Options Clearing Corporation (OCC).

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