PFGBEST has purchased the customer assets of Alaron, which will be formed into a new division called ATD, a division of PFGBEST. Alaron and PFG did not disclose financial details of the transaction.
“This partnership was forged with PFGBEST because I feel it best serves the customers and brokers of Alaron so that they will move forward as one market-leading entity to have the best chance of successfully navigating market conditions in years ahead,” says Steven Greenberg, president and CEO of Alaron, in an e-mailed quote.
“Alaron, much like PFG, was a start-up company 20 years ago. Today we warmly welcome our new team members from Alaron and look forward to creating opportunities for business expansion through the combined base of retail brokers and clients, platforms, products and services,” says Russ Wasendorf, Jr., president and COO of PFGBEST, in an e-mailed quote.
